“The 10x Rule” Book by Grant Cardone: This book could Make YOU a Million; book review from William Shortall
Grant Cardone Best Selling Book On Business Strategy The 10x Rule
This book is one of Grant Cardone best selling book, in fact it’s been re-purposed as also a ten hour audio book; making the top 20 Apple iBook category bestsellers February 2016.
ABC
It does not stop there, Grant has merchandise connected; hats, socks, quote books, planner and even a homage to Alex Baldwin role in Glengarry Glen Ross; ABC Always Be Closing, coffee is for closers only, the brass balls speech, except these are not brass but polished steel balls, mounted on a black wooden stand with the 10x Rule logo and “Success is My Duty” which also holds your business cards for sale at his internet store.
Winning Hand
Grant knows a winning hand with a product like The 10x Rule book and doubles down for maximum revenue with the 10x line of merchandise ( now including gold cuff links!). Grant has a webinar on the same subject and accompanying e-book is also available, the webinar is about four hours long and available on demand for you to re-watch over and over again, streamed from his website.
Wham Bam Thank You Mam
The reviews of this book have been flogged to death and I am about to have a crack at it myself, but rather than give you a Wham Bam Thank You Mam, brief summary, I will pick on a chapter and debate, discuss on a regular basis as the book is worth it. If you cannot wait then here is an overview book summary of the main points from the 10x Rule
Grant explains the 10x Rule
So let’s look at chapter one , What is The Ten X Rule?
A clue could be in the books title after the main title, the only difference between success and failure, the
amount of action needed to achieve the successful outcome is often
under estimated by people. People need to ten 10x the amount of effort
in the actions needed to be successful, Grant suggests in his audio
book, which unlike a print run of books, they can be changed and
expanded at little cost, that the X in title could be a Roman numeral
and thus rather than 10X it could be X equals ten in Roman numerals so
it would be one hundred, times action to achieve your goal, one hundred
in roman numerals is “C” the C rule does not sound as good as The Ten X
Rule, does it?
Massive Action
Massive Action
Grant
says the success he has achieved is not through some divine wishing for
success, not through just doing just the minimum effort of what was
needed to do a task. Not through having a sliver spoon trust fund, or
some family connections but by putting in and doing more than was needed
to succeed, if some else did something four times Grant would be doing
it forty times, again and again Grants says YOU must put in Massive Action
to achieve YOUR goal.
Grant points out that to achieve extraordinary
levels your goal must also be extraordinary, you can not have a halfway
house of settling for near enough is good enough it not, the old ways of
thinking will not get you up to the next level of success.
Can Pigs Fly
Can Pigs Fly
There an old
saying you cannot teach a pig to fly, if you are set in your ways and
will not put in the effort , action persistence required then you will
fail, but you will not learn from that failure, if you keep repeating
the same mistake. Grant admits he did not set his goals high enough
himself, only putting in ten X effort and energy to his goals, which
should have been more Ten X more and limited his success.
Four Failures
Grant goes on to point out four failures, that most people end up doing, when trying to achieve their goals;Four Failures
1: Set to low a target.
2: Not fully comprehending the amount resources that are needed to achieve the objective.
3: Wasting time trying to compete, when they should be dominating their markets in their sector.
4: Underestimating the amount of continuous adversity to overcome to succeed in the completion of that goal.
Grant says
when people do not set ten X goals – and therefore fail to operate at
ten X levels. So rather than reach for the sky, go for the moon, go for
the sun, meaning do not set your target to low, if you don’t succeed in
getting the sun, then at least you would got the moon as a result of
your reach rather than the sky in attempting to achieve your target
objective of the sun, which is better than reaching for the sky and get
half way to that target or even not getting off the ground.
Sell Or Be Sold
Sell Or Be Sold
Grant ends this chapter just like in his classic sales book “Sell or be Sold” (which in the UK you can buy here
) with a comprehension exercise, to see if you have understood the main
points in the chapter. This is an excellent way of learning as the book
is not a novel, it’s a tool to help you achieve success in business and
in life at ten X levels.
To help lay down memories in your neural
pathways and thus remember the information, recalling without looking in
the book and writing it down on the page proved in the book is highly
recommend method of learning by universities and learning courses.
I will return to more individual chapters of the 10x Rule however for those of you, who cannot wait, here is my complete book review or summary with additional bonus list of thirty two traits of 10x people by Grant Cardone.
The 10x Rule : the difference between success and failure
The 10x Rule by Grant Cardone Review At The WilliamShortall.UK Website Here
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